This logo was designed to visually illustrate the theme of a typographic animation based on the experience of getting my wisdom teeth removed. Without having to state the obvious, this wordmark is powerful and says it all. By not having an 'i', this demonstrates the idea of something missing while the wisdom tooth graphic, acting as the dot of the 'i', gives the visual cue of teeth. The packaging acts as an extension of the brand.

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Credits
Art Direction, Design, Typography, Illustration, Motion Graphics