Seven Point Sports Cream is a powerful blend of 7 pure essential oils formulated to help relieve muscle soreness brought on by strain and over exertion. The objective was to redesign the existing Seven Point label in a way that would appeal more to athletes. The final concept is named ‘energized on the outside, relaxed at the core’, which is visually conveyed by the blue glow and orange swooshes. This sums the feeling you get when using the product. The use of dynamic forms gradients, and contrasting colours against a black backdrop make for one eye-catching label that’s hard to miss on the shelves.

Credits
Art Direction, Design, Illustration