Every year Prisma Graphics Inc. gives out promotional Christmas gifts to their clients. They have become known for giving out very practical and unique gifts. This year was no exception. With the trend towards going green and talk of supermarkets beginning to charge money for plastic bags in the new year, this RuMe bag was very practical, compact (which also made shipping easier), and the perfect gift.

The RuMe bag is a stylish, reusable bag that folds up and can be used in various situations such as grocery shopping, as a gym/beach bag, for picnics, as gift wrap, etc. It has been featured in various fashion magazines and television spots.

The packaging was kept very minimalistic, with a no waste philosophy, while getting the point across. It consisted of a gate fold greeting card that unfolded to reveal illustrations of various uses for this bag. As a personal touch, each client's name was handwritten on the card. It was then slipped between the bag's velcro strap, removing the need for any unnecessary packaging and staying on budget. Various bag colours and patterns were given out. The clients loved it!

Credits
Art Direction, Design, Illustration