Lumen is a unit used to measure the intensity of light produced by a light source.

This identity was designed for Lumen,
a newlighting company that produces and sells modern light fixtures targeted towards
20-30 year olds. The company is hip, urban, and contemporay. This wordmark suggests quality, style, and a clean aesthetic, while the vibrant, radiating rays represent the idea of light and its illuminating qualities.

The promotional packaging contains videos and images of their signature lighting fixtures. It promotes the idea of light and how it is needed it in every context of our daily activities.


Credits
Art Direction, Design, Typography, Illustration, Video Editing, Photography