Identity

'Globe Trekker' is the conceptural brand name I created for a travel bag that is designed to keep your guidebook accessible at all times while freeing your hands. The name is descriptive of what the product is about: traveling and exploring the world on foot.

The logo integrates the letters G and T and forms the shape of a person in a globe. It's about interconnection and being immersed in the different cultures, flavours, and being at one with the places you visit.

The wordmark is a custom typeface using curved letterforms to give the product a contemporary, friendly, approachable feel.

Packaging

The most important goals i set out to achieve in the package design are:
1. To pack the product in a way that is unique yet economical.
2. To achieve a strong shelf presence through colour and form.
3. To clearly illustrate and explain the product through info graphics and text.

Credits
Art Direction, Design, Illustration