Energy Flow was a training method developed by Ryan Shanahan. Used by olympic athletes, it combined strength, stretch, and fat burning exercises to tone and firm the body, with the result being a longer, leaner, and energized body. The website uses a fresh colour palette and is designed to convey confidence, forward thinking, be informative, intuitive to use, while clearly communicating the information. Printed materials are an extension of the look and feel established by the site.

Print Collateral

As Energy Flow classes gained popularity, personal training was an inevitable step forward. These 2 pieces were designed to promote Energy Flow personal training.

The card is a direct mailer, designed to reach a broader demographic; while the brochure offers a more in depth look at the Energy Flow Work Out. The idea behind it was to create a piece that was informative but also stimulated interest. By using a gate fold, this allows the viewer to interact and reveal more information as it is unfolded.

Workout DVDs
As demands for personal training increased, 2 DVD's were produced: The Kettlebell Firm & Fat Burn DVD and Sgt. Shanahan's Kettlebell Boot Camp. These were both distributed through the website's online store and sold at www.treadmillfactory.ca. These DVDs had a very successful run and have become a rare find, as they are no longer in production.

Credits
Art Direction, Design, Typography, Illustration, Web Design, Packaging Design