The Sgt. Shanahan Bootcamp is a fitness boot camp run by a team of highly-trained former military personnel and expert certified personal trainers who will lead you through an intense outdoor fitness program. With workouts consisting of a series of cardio, ab conditioning, bodyweight, kettlebell moves, plyometrics, and other fat burning surprises, they are designed to be challenging and fun while getting you in the best shape of your life.

The design work involved creating graphics and an identity that reinforces the hardcore, never say 'I can't', 100% commitment only personality of the boot camp. T-shirts and tank tops were produced for all the trainers and given as prizes for the top male and female MVP trainees of the day.

A micro site served to provide trainees with location details and basic information on what to expect and bring to boot camp. An online payment system was created to allow for advance sign ups. A blog and facebook page was also created to encourage user involvent.

The boot camp had an very successful run during the summers of 2007-2008. I had my debut as a trainer when I became a boot camp instructor in 2008.


Credits
Art Direction, Design, Typography, Illustration, Web Design