What began as an exercise in design became a reality a year later as i was hired to design the packaging and identity for the BookNuk. (see GlobeTrekker - that was the original concept)

Targeting a more mature audience of seasoned travelers, this package design is clean, simple, and practical. The use of a fresh, vibrant colour scheme and imagery evocative of traveling is happy and appeals to the senses. The illustrations play an integral role in depicting the product in use as well as highlighting its various features.

Watch for it in the travel section of Indigo bookstores across Canada.


Credits
Art direction, Design, Illustration